New KB Home Lifestyle Spokesperson Sandra Lee

For years, well-known Lifestylist© Sandra Lee has shown hundreds of thousands of people in the U.S. and abroad how to live simply and creatively. As KB Home's new spokesperson, Lee will offer her home and lifestyle expertise to those who want it most - first-time and move-up homebuyers in search of easy, affordable ways to personalize their new homes.

"Sandra lends a friendly voice to one of the most important purchases families will ever make, and consumers identify with her personal, down-to earth approach," said Wendy Marlett, KB Home's Vice President of Marketing. "With her intimate knowledge of how consumers are living today, Sandra offers anyone thinking of owning their own home practical advice they can use every day, while at the same time building brand awareness and reinforcing KB Home's reputation for quality and value in the industry."

Lee shares a wealth of home-buying and lifestyle tips in her monthly column on KB Home's website, www.kbhome.com, offering consumers her signature ideas and projects for the home, the garden, health and beauty - all with an emphasis on ease and affordability. Lee also offers sound information on home products that can help guide consumers' purchases and upgrading decisions.

"I am thrilled to be involved with a company dedicated to making the American Dream a reality for tens of thousands of families each year," said Sandra Lee. "I look forward to meeting many current and potential KB Homeowners across the country over the next several months, and offering them my simple suggestions for a more healthy, happy and beautiful home."

As lifestyle spokesperson, Lee will maintain a presence throughout KB Home's television, Internet and collateral marketing programs. She will also participate in developing joint promotions for KB Home with such highly visible companies as the "Got Milk?" Advisory Board. New counter cards and other collateral material featuring Sandra Lee's versatile tips and ideas can be found on display in KB Home communities, model homes and sales offices.

Lee's signature approach, Semi-Homemade, represents the contemporary consumer: bright, busy, wanting to have it all and getting it via sensible shortcuts that make life easier. A self-made entrepreneur, Lee has parlayed her Semi-Homemade approach into a very successful business. Having appeared as a guest on numerous television and radio programs world-wide, she specializes in her own line of do-it-yourself home decorating and gardening products that have been sold through retailers such as Target, Wal-Mart, the QVC Shopping network, and her own internet site, www.semi-homemade.com.

Most recently, Lee signed a development deal with Dick Clark and Dick Clark Productions for her own nationally syndicated 'How-To' television show. A student of the acclaimed Cordon Bleu cooking school, Lee is also currently writing her first cookbook, Semi-homemade Cooking, which highlights her creative approach to simple, sumptuous meals in minutes.

KB Homebuyers Clubs and Free "How-To" Video

In response to tremendous consumer feedback, the company is now launching KB Homebuyers Clubs in each of the U.S. markets in which it operates. This unique, proprietary program -- the first of its kind in the industry -- is designed to assist potential homeowners with all stages of the home-buying process. This includes everything from preliminary steps such as credit clean-up, the development of a savings plan for a down payment and mortgage qualification, to the selection of a community and floorplan that is right for that particular family. The program also extends to helping families who have chosen their new homes make important upgrade and home design/decorating decisions.

At no cost or obligation to the consumer, the program offers potential homeowners a personal HBC Counselor who provides one-on-one service that is tailored to meet the individual needs of the homebuyer. HBC counselors will meet with potential homeowners at their convenience, while providing a relaxed and non-pressure environment for consumers to learn about their options and have all their questions answered -- essentially de-mystifying the home-buying process.

"Many potential homebuyers become overwhelmed by the home-buying process and appreciate having one experienced person to guide them through it from start to finish. This is the complimentary service that our KB Homebuyers Clubs now provide in each of our markets," said Bruce Karatz, Chairman and Chief Executive Officer of KB Home. "Often times families who thought that they couldn't afford a home or qualify for a mortgage discover that they can, which is a great feeling."

"Combined with our outstanding sales staff, in-house mortgage company and KB Home Studios that allow buyers to personalize their homes with more than 5,000 custom options, the Homebuyers Club program is just one more way KB Home provides a "one-stop" home-buying experience that simplifies the process for consumers and helps them to achieve their dream of homeownership," added Karatz.

In addition to the personal services of the KB Homebuyers Clubs, the company is also offering a free "How-To" video on buying your first home for anyone interested in a step-by-step guide to the home-buying process. This free video - which features KB Home's "Six Steps to Homeownership" - is available at any KB Home community or Studio. To find the one nearest you, call KB Home toll-free at 888-KB-HOMES, or visit the company's website at www.kbhome.com.

KB Home is one of America's premier homebuilders with domestic operating divisions in the following regions and states: West Coast -- California; Southwest -- Arizona, Nevada and New Mexico; and Central -- Colorado and Texas. Kaufman & Broad S.A., the Company's majority-owned subsidiary, is one of the largest homebuilders in France. In fiscal 2000, the Company delivered homes to 22,847 families in the United States and France. It also operates a full-service mortgage company for the convenience of its buyers. Founded in 1957, KB Home is a Fortune 500 Company listed on the New York Stock Exchange under the ticker symbol "KBH." For more information about any of KB Home's new home communities, call 1-888-KB-HOMES or visit the Company's Web site at www.kbhome.com.

For more information contact:
Kate Mulhearn
Director, Public Relations
(310) 231-4147