REGIS AND KELLY, KB HOME TO HELP ONE WINNER BEAT THE HIGH COST OF LIVING… PERMANENTLY

$250,000 new-home is the biggest-ticket giveaway in show’s history Big ‘build-up’ will feature on-air construction of 3,000 square-foot model in central Manhattan.

 

NEW YORK and LOS ANGELES - March 17, 2003 – A brand new car? It’s been done. Trip for two to Maui? Great, but what’ve you got when the trip’s over? Free lawn fertilizer for a year? Please.

Finally, someone’s raising the stakes: “LIVE with Regis and Kelly” and KB Home today announced the biggest contest in the popular morning show’s history: One lucky winner will win a brand new home worth up to $250,000 in the KB Home community of their choice in Arizona, California, Colorado, Florida, Georgia, Nevada, New Mexico, North Carolina or Texas.

“Over the years, we've given away thousands of extravagant vacations and prizes, but this house is our biggest giveaway ever, and we're going to have a lot of fun with it,” said Michael Gelman, executive producer of “LIVE.”

A major part of the on-air excitement leading up to the May 21 on-air giveaway will involve watching Regis and Kelly preside over the construction of a 3000 sq. ft. craftsman-style model KB Home on the ABC studio lot in midtown Manhattan. The two hosts will select options from a KB Home Studio and customize the home of their dreams, just as the contest’s winner will.

“Regis and Kelly have brought down the house for years; we thought it was about time to put it back up again,” said KB Home chairman and CEO Bruce Karatz. “And what better way to do it than live on-air … in the middle of Manhattan?”

“If we’re crazy enough to build a house in Manhattan,” exclaimed Regis, “we’re crazy enough to give one away!”

Starting April 24, LIVE will air five daily clues – one each weekday through April 30. One viewer who sends in all five clues correctly will win a brand new KB home. Send in postcards, complete with name, address, daytime and evening telephone numbers. Also include the five (5) daily clues presented on “LIVE with Regis and Kelly” and mail entries to:

REGIS AND KELLY/KB HOME GIVEAWAY
ANSONIA STATION
P.O. BOX 234054
NEW YORK, NY 10023-4054

Or enter online by going to the show website: www.liveregisandkelly.com All entries must be received by May 15.

Full contest rules and details will also be available at all KB Home communities, along with a chance to win a trip for two to New York to watch a live broadcast of “LIVE with Regis and Kelly.”

About KB Home
KB Home is one of America's largest homebuilders with domestic operating divisions in some of the fastest-growing areas of the country including Arizona, California, Colorado, Florida, Georgia, Nevada, New Mexico, North Carolina and Texas. Kaufman & Broad S.A., the Company's majority-owned subsidiary, is one of the largest homebuilders in France. In fiscal 2002, the Company delivered 25,565 homes in the United States and France. It also operates KB Home Mortgage Company, a full-service mortgage company for the convenience of its buyers. Founded in 1957, KB Home is a Fortune 500 company listed on the New York Stock Exchange under the ticker symbol "KBH." For more information about any of KB Home's new home communities, call 888-KB-HOMES or visit kbhome.com.

For further information contact:
Debbie Dolins
Regis and Kelly
(212) 456-0417
Kate Mulhearn
KB Home
(310) 231-4147